Marketing tactics like “Lead gen” don't work for high-trust, relationship-based businesses like consulting or professional services. Here's what we typically see:
- Generic cold outreach campaigns that damage your reputation
- Marketing agencies waste your budget on ads that don't work for high-trust services
- Creating generic, company wide content that doesn’t build trust or showcase your expertise
- Agencies focused on vanity metrics, while your pipeline remains empty
- “Lead gen” agencies don’t understand your business model and waste your time
- "One-size-fits-all" tactics that ignore the relationship-based nature of your business
That's why our process is different. As your dedicated growth partner, we implement our proven 3-Step “Relationship Gen” Framework – specifically designed for B2B consulting & professional service firms who need to establish trust and authority, to close high-ticket deals.